We sat down with Tsuut’ina Engagement Liaison, Herb Crowchild, to chat about his new role at Taza – here’s what he had to share!
Introducing Herb Crowchild, Taza’s newest Tsuut’ina Engagement Liaison, a role that reflects his deep connection to Tsuut’ina Nation and his passion for connecting people and perspectives.
As a proud Tsuut’ina Nation member, Herb brings a deep understanding of community, a lifetime of relationship-building, and a strong sense of purpose to this new role. Prior to this position, Herb worked in many connection-focused roles, including as an Executive Director for Tsuut’ina Nation, helping to educate and advocate for the development of the Southwest Ring Road while developing forward-looking initiatives for The Nation.
As the Tsuut’ina Engagement Liaison, Herb plays a vital role in supporting the collaborative and evolving relationship between Tsuut’ina Nation and Taza. With a shared commitment to transparency, Taza is dedicated to creating space for dialogue, sharing knowledge, and ensuring that feedback from the Nation is heard and meaningfully incorporated. Herb describes his role as to “watch, listen, and respond”—a reflection of his strengths and an approach that helps ensure Tsuut’ina voices are respectfully represented and engaged throughout the development process.
His work includes connecting with Nation Elders, facilitating engagement opportunities, and helping ensure that Tsuut’ina is not only informed but actively involved as the project progresses. Taza is committed to supporting opportunities that contribute to Tsuut’ina’s economic prosperity, while fostering ongoing communication and collaboration every step of the way.
As he begins this new role, Herb feels this role is a natural fit, bringing him back to what he’s most passionate about.
“I’ve always been a connection person. Connecting people to people, ensuring Nation voices are heard, and building understanding—that’s what I’ve always loved.”
– Herb Crowchild
“I’ve always been a connection person,” says Herb. “Connecting people to people, ensuring Nation voices are heard, and building understanding—that’s what I’ve always loved.”
When asked what he was looking forward to most in his new role, Herb expressed his excitement for hearing Nation perspectives, building connections through thoughtful communication and understanding, and contributing to a long and successful partnership between Taza and Tsuut’ina Nation.
Above all, Herb is driven by a vision for the future. “What I look forward to most,” he says, “is watching our talented youth develop, creating new possibilities for their futures and helping build a lasting legacy for Tsuut’ina Nation.”
You can find Herb at the Taza Experience Centre on Mondays and Fridays, which located at the 7 Chiefs Sportsplex. Stop by to connect with Herb and get the latest information on what’s happening at Taza!
Learn more about Taza’s leadership team here, and stay up to date with the latest new, updates, and community events by joining our online community and connecting with us on social media.
